Reseña

By the time you read this book, New Textbook of International Business: Theory
and Practice of International Investment, the world has undergone remarkable changes.
The process of globalization we once knew and embraced with enthusiasm has not only
stagnated but also shown a clear trend of reversal. During this period, the international
trade environment has continued to deteriorate, international investment has declined
amid fluctuations, and multinational enterprises (MNEs) have been left adrift in the
volatile international landscape... Against such a turbulent and complex international
backdrop, several critical questions arise: From the perspective of home countries, is
cross-border investment still a vital strategic choice for enterprises to expand their
business? From the perspective of host countries, is opening up and attracting foreign
investment still a reliable external resource for driving national development? Will
the world move toward industrial chain fragmentation, or will it undergo a phased
restructuring? Whether you are a senior executive of a multinational enterprise, a
decision-maker of a local enterprise, or a professional working in government agencies,
academic institutions, or international organizations, these questions are undoubtedly
among the challenges and considerations you must confront in the current international
situation.